Grow Your Business For GOOD
What happens when your expertise has evolved, but your messaging, offers, or business no longer reflect the depth of your work? How do you create demand without producing more content, explaining more, or pushing harder? And how do you build a business that supports both the work you are here to lead and the life you want to live?
Hosted by M. Shannon Hernandez and Amy Hager, Grow Your Business for GOOD is the podcast for established experts navigating the next era of their work. Through honest conversations, strategic insight, and real business stories, each episode looks at recognition, business recalibration, sustainable growth, and what it takes to build a JoyFueled™ Business.
This is not another podcast telling you to produce more content, chase more visibility, or push harder. It is a conversation about building a business that fits the work you are here to lead and the life you want to live.
Grow Your Business For GOOD
Latest Episodes
S11; E10: Will your messaging age well?
Thought leadership isn’t static, and if yours hasn’t evolved alongside your business, it may be holding you back.In this episode, Amy and Heard Ventures co-founder Afreen Huq unpack why so much thought leadership is unintentionally buil...
S11; E9: Which ideas deserve longevity?
How do you know which ideas are actually worth developing into long-term thought leadership?In this episode, Shannon is joined by guest Jessica Rhodes, founder and CEO of Interview Connections, to explore the difference between ideas tha...
S11; E8: Do you still sound human?
In today’s AI-saturated landscape, information is everywhere. Content is easier than ever to produce, but credibility and trust have become harder to earn. So what actually separates meaningful thought leadership from content that simply sounds...
S11;E7: Does your messaging create momentum?
What happens when your ideas inspire people, but don’t actually move them forward into reaching out about your services? This episode explores the gap between thought leadership that sounds good versus messaging that builds the bridge to ...
S11; E6: Is your message overwhelming people?
Is your message overwhelming people even when you are trying to provide more value? In this episode, Amy and Shannon unpack a common challenge for experienced consultants, strategists, and speakers and how to move beyond sur...
