Grow Your Business For GOOD
How do I scale my business without sacrificing more time and energy? Can I market my services in a way that feels authentic? Am I using the right strategies to reach my target market? What business model will serve my lifestyle best as I evolve and expand? And—the real million-dollar question: Can I make abundant amounts of money while still finding joy in my business? The Grow Your Business For GOOD Podcast answers these questions (and more) for coaches and consultants who want to learn how to lead a world-class business that does not tax your time, energy, or financial resources. We help you focus on growing a philanthropy-first business, where you use your profits for purpose. Packed with actionable tips, real-life success and failure stories, and soulful insights, this podcast will help you GROW every aspect of your business with grace and ease.
Episodes
73 episodes
S9; Ep6: The Business Case for Community Wealth: A Dual Perspective on Sustainable Success
In this episode: Amy is joined by HERD Ventures founder, Afrin Huq for a conversation that focuses on community wealth, exploring how it extends beyond financial gains to include deep connections, shared resources, and support with...
•
Season 9
•
Episode 6
•
34:45
S9; Ep5: Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 2)
In this episode: In part 2, Shannon and Amy continue the conversation on the Ten Dimensions of Wealth, exploring the remaining seven dimensions: Relationship Wealth, Impact Wealth, Personal Fulfillment Wealth, Legacy Wealth, Knowle...
•
23:41
S9; Ep4: Redefining Success: The 10 Dimensions of Wealth for Purpose-Driven Business Owners (part 1)
In this episode: Shannon and Amy explore how purpose-driven business owners can integrate the "Ten Dimensions of Wealth" to build sustainable success beyond financial gains. They discuss three key wealth dimensions—Financial, Time,...
•
Season 9
•
Episode 4
•
24:19
S9; Ep3: Profits for Purpose: Embracing People, Planet, and Prosperity in Business
In this episode: Shannon and Amy focus on integrating the triple bottom line—people, planet, and prosperity—into business strategies to create lasting positive impact while achieving aligned profitability. They include actionable f...
•
Season 9
•
Episode 3
•
26:03
S9 Ep2: Reassessing Your Ideal Client to Match Your Business Evolution
In this episode: Shannon and Amy emphasize the importance of reevaluating your ideal client profile as your business evolves. They guide listeners through identifying shifts in their audience, aligning messaging with current market...
•
Season 9
•
Episode 2
•
27:38
S9; Ep1: Designing an Expansive Vision to Fuel Your Purpose and Impact
In this episode: Shannon and Amy focus on creating an expansive vision to fuel business growth and personal fulfillment. They discuss how to align your vision with core values, develop specific goals, and involve your team for coll...
•
34:06
S8; Ep8: Inside Our Inspired in Italy Retreat: Blending Business Insights with Tuscan Flavors
In this episode: Shannon and Amy share their passion for retreats, emphasizing their unique structure, which includes pre-retreat preparation, engaging mastermind sessions, cultural exploration, and a post-retreat integration phase...
•
Season 8
•
Episode 8
•
25:49
S8;Ep7: Unpacking the Experience: A Behind-the-Scenes Look at Our Mastermind Retreat with Minette Riordan
In this episode: Shannon welcomes guest, Minette Riordan, a midlife transformation coach, to discuss the profound impact of retreats on personal and professional growth. They explore the value of destination retreats, which allow a...
•
Season 8
•
Episode 7
•
32:14
S8;Ep6: Tasting Traditions: An Interview with the Founder and Chef of La Bonita Culinary Experience in Tepoztlán, Mexico
In this episode: Shannon introduces La Villa Bonita, a Mexican culinary vacation destination, highlighting its unique blend of cultural immersion, traditional cooking techniques, and a warm family-like atmosphere. Founders Chef Ana...
•
Season 8
•
Episode 6
•
36:37
S8; Ep5: The Magic of Collaboration: Stories from Our Networking Dinner with Sara Alepin
In this episode: Amy welcomes guest Sara Alepin, founder of District Bliss, for a discussion on the importance of intentional networking and fostering meaningful connections through curated mastermind dinners. Sara shared her exper...
•
Season 8
•
Episode 5
•
37:16
S8; Ep4: Embracing Authentic Connections: How to Structure and Host a Networking Dinner
In this episode: Shannon & Amy discuss their innovative approach to networking through Jeffersonian-style mastermind dinners. Frustrated with traditional networking events, they began hosting intimate dinners focused on meaning...
•
Season 8
•
Episode 4
•
20:20
S8; Ep3: How Clarity Sparks Courage in Sharing Your Mission with Kristi Straw
In this podcast episode, Shannon welcomes Christy Straw to share her transformative journey after attending the "Content Creation on Location" event in Miami. The event helped her refine her mission and message for her new consulting career. Kr...
•
Season 8
•
Episode 3
•
41:10
S8; Ep2: Behind the Scenes of Content Creation on Location in Miami
Shannon and Amy discuss a behind-the-scenes look at "Content Creation on Location," an immersive event in Miami focused on community, storytelling, and hands-on content creation. The hosts emphasize the importance of a welcoming, comfortable en...
•
Season 8
•
Episode 2
•
29:16
S8; Ep1: 5 Ways Travel Helps You Grow as a Business Owner
Shannon and Amy explore how their recent European travels have enriched their perspectives as business leaders. They discuss the transformative power of travel, from boosting confidence and cultural awareness to cultivating adaptability and emp...
•
Season 8
•
Episode 1
•
42:03
S7; Ep8: How to Come Up With a Ted Talk Topic with Alan Cohen
Today I have a special guest with me, one of my most favorite people of all time, Alan Cohen. Alan and I are going to take you behind the scenes of his TEDx talk and walk you through how to come up with your own TEDx talk topic. Let’s get start...
•
Season 7
•
Episode 8
•
32:31
S7; Ep7: How to Make $10k from Your Next Podcast Interview with Beth Nydick
Welcome back to another episode in our brand messaging series. I have been so excited to introduce you to my friend collaborator, Beth Nydick. I am speaking with her today about how to make $10,000 from your next podcast interview. ...
•
Season 7
•
Episode 7
•
29:12
S7; Ep6: Is your Brand Storytelling Authentic–and Creating Revenue?
If you're not telling authentic brand stories, it is so painfully obvious to most people that you're just going through the motions and you have ulterior motives. If you're just going to half-ass your story marketing, we feel that. Being authen...
•
Season 7
•
Episode 6
•
28:17
S7; Ep5: How to Choose Brand Adjectives (and what not to do)
Talking about what to do is easy, but actually fine-tuning your messaging, defining your brand personality, and creating a consistent brand voice... well, that's a whole other enchilada. Why? When you spend all your energy wordsmithing, your br...
•
Season 7
•
Episode 5
•
16:47
S7; Ep4: Finding and Using your Unique Selling Proposition and Unique Value Proposition
UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging. We're going to help you get clear on what they m...
•
Season 7
•
Episode 4
•
16:06
S7; Ep3: Brand Messaging vs Brand positioning—what’s the difference?
What's the difference between messaging and positioning? Tune in to hear how we define this at the Joyful Business Revolution and some scenarios or phrases that you might be seeing and hearing in your business, so you can figure out what needs ...
•
Season 7
•
Episode 3
•
24:10
S7; Ep2: What are Brand Messaging Pillars? And How Do You Use Them To Grow Your Audience?
There is a lot of online advice about branding and marketing your business, but something I find that is often missing is how to apply the information to your business and actually use it to grow your aligned audience. Hang on, y'al...
•
Season 7
•
Episode 2
•
29:33
S7; Ep1: Creating a Brand Messaging Strategy That Makes You Unforgettable
Messaging strategy is something that a lot of people talk about, but everyone seems to offer a different definition. Do you feel confused and overwhelmed? If so, no worries. You found the right place. We are diving in today on what is your mess...
•
Season 7
•
Episode 1
•
30:17
S6; Ep8: How to align your brand with You, Your Audience & Your Mission
Today Shannon is joined by brand strategist Andrea Reindl for an enlightening conversation on how to align your brand with your vision.Let’s get started! Join our FB community:
•
Season 6
•
Episode 8
•
32:26
S6; Ep7: Why You Shouldn't Take A SILO Approach To Improve Systems & Procedures in your Service-Based Business
It's time to talk about one of the biggest misconceptions when it comes time to scale and expand. The most famous quote we hear of all time, “I gotta work on my systems and procedures.”. Many talented people will sell you on a so-called system ...
•
Season 6
•
Episode 7
•
22:16