Grow Your Business For GOOD
What happens when your expertise has evolved, but your messaging, offers, or business no longer reflect the depth of your work? How do you create demand without producing more content, explaining more, or pushing harder? And how do you build a business that supports both the work you are here to lead and the life you want to live?
Hosted by M. Shannon Hernandez and Amy Hager, Grow Your Business for GOOD is the podcast for established experts navigating the next era of their work. Through honest conversations, strategic insight, and real business stories, each episode looks at recognition, business recalibration, sustainable growth, and what it takes to build a JoyFueled™ Business.
This is not another podcast telling you to produce more content, chase more visibility, or push harder. It is a conversation about building a business that fits the work you are here to lead and the life you want to live.
Grow Your Business For GOOD
S7; Ep4: Finding and Using your Unique Selling Proposition and Unique Value Proposition
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UVP, USP, USPS... What the hell, y'all? We are diving into UVP and USP. These are some of the most talked about, most obsessed over, and most misunderstood aspects of brand messaging.
We're going to help you get clear on what they mean today. But more importantly, how do you even use a UVP and a USP to grow your business meaningfully? Well, stick with us. Get ready for the ride!
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